For people posting listings
Prepare photos and details for your listing so viewers understand the property at first glance
Order your photos, write an informative headline, and state the price and terms clearly, so interested people can decide to get in touch more easily without a lot of sales language.
A listing that is easy to understand helps viewers tell whether the property matches what they are looking for. The photos should show the real space, while the text answers what photos cannot, such as size, price, terms and the date the property is available. The guidelines below are suggestions on setting up a listing from the MapxProp team, with further reading on photography. They are not a formula that guarantees inquiries or a sale.
1. Choose a first photo that shows the property type at once
A house can start with a photo of the building and its front area. A condo or rental room can use a photo of the main space that shows how the room is arranged. For land, the photo should show the shape of the plot and how it is reached. Choose a photo in which the property is still clearly visible when shrunk to a small card, and do not put text over key points so that the condition of the space cannot be seen.
Before shooting, tidy away personal items and choose lighting that shows detail well. Hold the camera so the walls look straight, and check whether a wide angle distorts the proportions too much. Adobe’s real estate photography guidance emphasizes both lighting and camera angles that present the space credibly.
2. Order the photos like a walk-through
After the cover photo, go from the overall view to the functional areas, such as the entrance, living room, bedroom, bathroom, kitchen and balcony. Pick angles that add information instead of using many photos from the same spot. If you have a floor plan that is fine to publish, place it after the room photos to help connect the position of each area.
Use photos of the property actually being advertised, in its current condition. If you use a rendering, state it clearly. Do not retouch photos to remove damage or surroundings that affect a decision. Before publishing, check for reflections in mirrors or glass, visible documents and any personal information that may have been captured.
- Choose sharp photos, with none tilted or so dark that details cannot be seen
- State what comes with the property so that it matches the photos, especially furniture and appliances
- If you mark the land boundary on a photo, label it as an illustration and note that the actual boundary must be verified
3. Write the headline and details to answer the main questions
Use a headline that includes the property type, the location and a key point that can be verified, such as “1-bedroom condo for rent, Ari area, furnished,” and then put the size, floor, price and what is included in the details. This example shows a writing format; it is not information from any particular listing.
Avoid sweeping words such as “the best” or “the cheapest” unless you have data to support them. Replace them with facts that readers can use to compare. When giving the distance to a station, say whether it is a walking distance or how it was measured, and do not use a map image in place of a written description of the access when the actual route has details.
| What readers want to know | Information to include |
|---|---|
| How can it be used | Property type, size, rooms or usable space |
| How much will it cost | Sale price or rent, what is included and additional costs |
| Where is it | Location, an accurate pin and how to get in and out |
| What happens after I get in touch | Contact channels, viewing times and the date it is ready for handover |
4. Read the listing on a phone before you publish
Paragraphs should be short enough to scan. Check that the first photo is still clear, that the listing title can be understood without relying on the words at its end, and that the price and terms agree with each other. Check that the phone number or channels you want to make public actually work, and that the pin has not been placed away from the entrance.
After publishing, come back and check the details whenever the price, status or availability date changes. If the same questions keep coming in, add the necessary answers to the listing; this helps the next person understand faster without adding long sales copy.
